Celebrate YOUR Way
In Any Theme Park
Celebrate YOUR Way In Any Theme Park
HeiHei Birthday Challenge
Birthdays may be shared, but the way you celebrate should be one-of-a-kind.
The Challenge: Embark on a magical Disney birthday quest that fate has crafted just for you. Using your date of birth, you will unlock a set of numbers that will dictate how many attractions, treats, characters and mementos you must experience in a single day.
The Spoils: To commemorate this special occasion and elicit birthday wishes from park goers, you will be suitably adorned with the HeiHei Birthday Challenge Medal—a keepsake like no other.
Why a medal? A bold pursuit demands a bold reward and all the attention that it brings.
1
THE MEDAL
Inspired by everyone’s favorite wacky rooster from Moana, the HeiHei Birthday Challenge Medal features HeiHei in all his confused glory. True to his directionless nature, his 3D eye spins a full 360 degrees—because let’s face it, HeiHei never really knows where he’s going.
2
YOUR CODE
Based on your date of birth, a secret formula has been devised to unlock your Birthday Code. This code will dictate how many achievements you must collect in attractions, mementos, treats, and characters to complete the challenge. Level of difficulty varies. Double your achievements if it’s too easy or divide among your travel mate(s) if it’s too difficult.
3
MOBILE FUN
Make the most of your HeiHei Birthday Challenge with the FILTAR app. Simply download and enter code “HEIHEI” to begin. The app makes it easy to unlock your Birthday Code, log your park achievements, and track your progress. Plus, it includes a “CONQUERED” digital photo frame upon completion!
4
GET SOCIAL
Every birthday deserves to be shared with your fam, friends, and fans! Post your achievements and finish photo with tag #HeiHeiBirthdayChallenge. Your story might just inspire the next brave birthday challenger.
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